RIA Rolls Out Fintech Offering To Drive Advice

Tom Burroughes

15 February 2017

United Capital Financial Advisers has rolled out a fintech suite with services including linkups with financial advisors via mobile devices and a tool showing how “retirement ready” people are with their investments.

The California-headquartered RIA has released the tools for clients and advisors using the FinLifePartners platform.

Proprietary enhancements include what is called “GuideCenter”, which connects clients with their advisors and allows access to their financial plan and guidance tools using their mobile device; “Investment Viewfinder”, which allows for guidance-driven investing that evaluates trade-offs between risk appetite and investment strategies, and “Flexscore”, which is a self-directed planning that shows users how ready they are to retire through a set of simulated exercises.

“Across all industries, consumers are looking for convenient, digital capabilities. It’s become a requirement for how they conduct business. With this enhanced technology, we are addressing consumer expectations while also providing advisers with an efficient way to interact with clients,” Mike Capelle, head of platforms at United Capital, said.

Before United Capital made these tools available to clients it tested them with hundreds of customers, it said.

UCFA is part of United Capital Financial Partners.